PORTFOLIO

Downhome was more than a festival; it was a love letter to my hometown. As the co-founder & creative director, I spearheaded all the creative endeavors and public relations efforts. Seeing a music scene saturated by overpaid cover bands, we wanted to champion the independent creators of our community by developing a pay-artist first model that not only showcased musicians but also included local brewers, visual artists, painters, and performance groups. We built a community with a strong local focus, and it was an honor to be a part of that movement.